Using Strategic Market Planning to Unlock Profitable Growth Opportunities | SupplyChainBrain

Using Strategic Market Planning to Unlock Profitable Growth Opportunities

Tompkins Supply Chaincast

March 6, 2012

Tompkins International business strategy executives, Steve Ganster and Valerie Bonebrake, provide a clear understanding of the key components in developing an effective growth strategy using the strategic market planning process.

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Photo: iStock/Anastasiia Yanishevska

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