The $5 Fancy Cupcake & the Old Twinkie: Fickle Trends Demand Greater Automation in Food & Grocery | SupplyChainBrain

The $5 Fancy Cupcake & the Old Twinkie: Fickle Trends Demand Greater Automation in Food & Grocery

Jim Tompkins, CEO, Tompkins International

May 6, 2013

After ending operations last year, the Hostess Twinkie will soon be back on store shelves after it was purchased by private equity firms. Will consumers care, or have they already moved on to other sweet products?

Read blog here

Related Content

Related Videos

Featured Product

Photo: iStock/Anastasiia Yanishevska

How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site

Record Super El Niño Could Cost $4T in Economic Losses

Asia would likely be hit the hardest, the report says, with China, India, Pakistan and Southeast Asia accounting for two-thirds of the projected fall in global output combined.

Aerial view of extensive flooding across rural farmland with submerged fields, scattered trees, and isolated buildings under cloudy skies.

Wing to Invest $125M in U.S. Manufacturing Footprint

Drone company Wing says it's already used a portion of those funds to build a new 15,000 square-foot manufacturing facility in Fort Worth, Texas.

Delivery drone carrying white package over blurred cityscape at sunset

Long Beach, LA Port Watchmen Push Strike Deadline to November 20

This marks the third extension from the International Longshore and Warehouse Union Local 26 in recent days.

Aerial view of a busy container port with cargo ships, red cranes, stacked containers, and surrounding waterways at sunset.

China Extends U.S. Trade Truce By Two Months

The trade truce was initially due to expire on November 10, ahead of a meeting between Chinese and U.S. leaders at the APEC summit.

Stacked shipping containers with Chinese and American flags symbolizing international trade and commerce

Houthis Hit Aramco Tower in Riyadh

This is the second time in less than a month that an Aramco skyscraper has been damaged by a missile or drone attack from the Yemen-based, Iran-backed militia.

Are Manufacturers Acting Too Hastily in Adopting AI?

Manufacturers are jumping aboard the artificial intelligence bandwagon. But are they moving too fast?

Futuristic neon green and cyan digital data center with glowing server infrastructure and grid architecture visualization

Maersk Market Update Shows “Uneven” Conditions

Congestion, fuel prices, equipment availability, and local transportation conditions continue to affect the movement of goods on inland networks.

Maersk shipping containers stacked on a cargo ship against blue sky

OpenAI Promises Greater Transparency, Community Engagement on Data Centers

The impact of the new pledges may be limited, as they cover only sites that OpenAI actually owns, which are relatively few.

Aerial view of industrial manufacturing complex with blue and yellow warehouses, parking lots, and surrounding facilities in autumn landscape.

MPs Sound Alarm Over U.K.’s Reliance on China for Critical Minerals

Parliament's investigation identified significant bottlenecks in the processing stage for seven categories of minerals.

Conceptual illustration comparing China's flag on a large colorful rock formation with a world map flag on a smaller formation, symbolizing geopolitical influence.

NVIDIA to Work With Supply Chain Partners to Boost Production

The company is hoping to increase its manufacturing capacity for the components that support its chips by 2.5 times over the next three years.

NVIDIA GPU chip mounted on green circuit board with visible processor markings and surrounding electronic components

U.S. Proposes Space Launch Rule Changes in Potential Boost for SpaceX

The White House wants to enable at least 1,000 launches and re-entries annually by 2030, up from 178 launches last year.

Rocket launching at night with bright exhaust plume against starry sky

LA, Long Beach Port Watchmen Agree to Push Strike Deadline Another Day

Negotiations are expected to continue with the help of federal mediators, with hopes of reaching a long-term deal.

Container ship docked at industrial port terminal with cargo cranes at twilight

Page 1 of 323