Turn on Your Windshield Wipers: How to Strategize as Lines Blur Between Consumer Products Companies and Retailers | SupplyChainBrain

Turn on Your Windshield Wipers: How to Strategize as Lines Blur Between Consumer Products Companies and Retailers

Jim Tompkins, CEO, Tompkins International

May 30, 2013

Why are consumer products companies functioning more like retailers, and retailers are functioning more like consumer products companies? Learn why these lines are blurring between industries and how to create a strategy for success.

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Photo: iStock/Anastasiia Yanishevska

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