An Evolution of Crossroads: Roles Converge for Consumer Products Companies and Retailers | SupplyChainBrain

An Evolution of Crossroads: Roles Converge for Consumer Products Companies and Retailers

May 31, 2013

The lines between consumer products companies and retailers are blurring. Both industries are trying to move and be successful with the changing demands of today's omnichannel customer. What is the right strategy for approaching this crossroads?

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Photo: iStock/Anastasiia Yanishevska

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