Launching: Why Podcasts Are a Hot New Way to Launch a Product | SupplyChainBrain

Launching: Why Podcasts Are a Hot New Way to Launch a Product

Michael Stelzner

April 1, 2014

Are you getting ready to release a product, book or service?

Do you want to know how a podcast can boost your launch?

To learn why podcasts can be a very powerful marketing tool when it comes to starting a launch, I interview Brian Clark and Chris Ducker for this episode of the Social Media Marketing podcast.

Related Content

Related Videos

Featured Product

Photo: iStock/Anastasiia Yanishevska

How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site

Maersk Market Update Shows “Uneven” Conditions

Congestion, fuel prices, equipment availability, and local transportation conditions continue to affect the movement of goods on inland networks.

Maersk shipping containers stacked on a cargo ship against blue sky

OpenAI Promises Greater Transparency, Community Engagement on Data Centers

The impact of the new pledges may be limited, as they cover only sites that OpenAI actually owns, which are relatively few.

Aerial view of industrial manufacturing complex with blue and yellow warehouses, parking lots, and surrounding facilities in autumn landscape.

MPs Sound Alarm Over U.K.’s Reliance on China for Critical Minerals

Parliament's investigation identified significant bottlenecks in the processing stage for seven categories of minerals.

Conceptual illustration comparing China's flag on a large colorful rock formation with a world map flag on a smaller formation, symbolizing geopolitical influence.

NVIDIA to Work With Supply Chain Partners to Boost Production

The company is hoping to increase its manufacturing capacity for the components that support its chips by 2.5 times over the next three years.

NVIDIA GPU chip mounted on green circuit board with visible processor markings and surrounding electronic components

U.S. Proposes Space Launch Rule Changes in Potential Boost for SpaceX

The White House wants to enable at least 1,000 launches and re-entries annually by 2030, up from 178 launches last year.

Rocket launching at night with bright exhaust plume against starry sky

LA, Long Beach Port Watchmen Agree to Push Strike Deadline Another Day

Negotiations are expected to continue with the help of federal mediators, with hopes of reaching a long-term deal.

Container ship docked at industrial port terminal with cargo cranes at twilight

U.K. Bans Further Oil & Gas Drilling in North Sea

At the heart of the matter is how the U.K. balances left-leaning policies to reduce greenhouse gases, while also seeking independence from imported fossil fuels.

Offshore oil and gas drilling platform with support vessel at sea during golden hour

Amazon to Equip 5K Delivery Drivers With Smart Glasses

Amazon says that no third parties will ever process or review images from the glasses, which are optional for all drivers.

Amazon Prime delivery van parked on urban street with driver loading packages

CVS To Split Up Pharmacy and Health Benefits Businesses

CVS Health CEO David Joyner acknowledged that political and regulatory pressure factored into the decision to separate the company's healthcare and pharmacy businesses.

Crews Respond to Explosion at Mississippi Chemical Plant

The explosion sent a large plume of black smoke into the air, with the county issuing a shelter-in-place order for those in the immediate area.

Firefighters spray water on massive industrial fire with thick black smoke billowing from warehouse structure

US Foods Delivery Drivers in New York Authorize Strike

The union warns that a strike would impact hundreds of deliveries for local restaurants, hospitals and schools across the region.

US Foods refrigerated delivery truck parked on street with commercial building in background

Procurement Leaders Say AI and Digital Fluency Will Be Most Needed Skill in 2030

But most say their teams are not ready, and over half lack a structured, future-focused training plan.

Three professionals collaborating at a desktop computer in a modern office workspace

Page 1 of 322