Communication Via Storytelling: Magic, Management and Logistics | SupplyChainBrain

Communication Via Storytelling: Magic, Management and Logistics

Video by SupplyChainBrain with Bob Bowman and Joe Turner

July 31, 2014

What do magicians have in common with the business world? Joe Turner, chief impossibility officer with TurnerMagic.com, discusses how the art of illusion can reveal important truths about excellence in marketing and management. [Specifically for marketing: go to 8:28 time stamp.]

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Photo: iStock/Anastasiia Yanishevska

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