Jean V. Murphy and Kurt C. Hoffman, Global Logistics & Supply Chain StrategiesFrom Jean V. Murphy and Kurt C. Hoffman, Global Logistics & Supply Chain StrategiesHomeLogistics Exchanges By Any Other Name Still Can Save Shippers MoneyOnline logistics companies come in a variety of shapes and colors. As they rush to add services and value, none wants to be limited by the auction image that the word 'exchange' conveys.April 1, 2001Page 1 of 1