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Apparel: Page 67

Trying to Sell Winter Coats Online When It's Summer in Australia?

U.S. retailers gearing up for the holidays could be overlooking a key source of sales: international shoppers. To win in the global e-commerce race, companies can't rely on the same approach they use domestically. Featured products, marketing content, and promotions targeting U.S. consumers may not resonate in all markets. For example, as U.S. retailers promote their discounts on that latest style winter coat, super-fast sled or snow tires, they'll need to remember that it's summer in Australia.

All Too Often, 'Sustainability' Is Empty Marketing Buzzword

Sustainability is a huge macro trend and it's no surprise that the language and goals of the larger sustainability movement have made their way to apparel. Unfortunately, with it comes the same polarizing ambiguity that has plagued the broader sustainability movement in other industries. Cynics roll their eyes while dismissing sustainability as a latest marketing façade designed to push products on uninformed customers while true believers insist it's a more responsible way forward for apparel manufacturing that is genuinely improving lives and saving the earth.

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As Clothing Retailer Learned, One-Size-Fits-All Merchandising Plan Doesn't Work Globally

Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.

Back-to-School Sales a Bit Tardy This Year

Although back-to-school shopping started earlier this year, families are slowly tackling their supplies lists. According to the National Retail Federation's annual survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 has completed almost half (48 percent) of their shopping as of early August, slightly down from last year (50 percent).

Fast and Free: Can Smaller Online Retailers Meet Consumers' Delivery Demands?

Amazon.com can meet e-commerce shoppers' demand for both fast and free delivery. But what about its smaller rivals?

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Clothing No. 1 Item Online Shoppers Purchase

Apparel is the most popular retail category among all channels, according to a survey by OneStop Internet. The survey revealed that apparel is driving online growth, with 45 percent of respondents saying they plan to buy more clothing online than any other retail category in the next year.

JDA Teams With Category Management Association on Consumer Demand App

JDA Software Group, Inc. has partnered with the Category Management Association (CMA) on a new version of CMA's CatMan application.

In E-Commerce, Who Pays for 'Free' Shipping?

In the world of e-commerce, "free" shipping isn't really free. The question is, who pays for it?

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Automated Assembly Lines of 'Sewbots' Threaten Jobs of Apparel Workers in Asia

The jobs of nearly 90 percent of garment and footwear workers in Cambodia and Vietnam are at risk from automated assembly lines – or "sewbots" – according to a new report from the International Labour Organisation (ILO).

Eco360 Teams With Teradata for Allocation and Replenishment

Eco360 LLC, a subsidiary of EcoArk Holdings Inc., has partnered with Teradata to address supply-chain and retail inventory management.

GENCO Optimizes Large Retailer's Returns Process

Challenge: A large retailer needed an efficient and cost-effective way to handle products returning from stores into the reverse-logistics channel. The company was searching for a better way to manage merchandise for redeployment, return-to-vendor and liquidation.

Leveraging FTZ 49 to Promote Import/Export Growth

Challenge: Today's 3PLs need every advantage to make them consistently more attractive to diverse client types year round.

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Photo: iStock/Anastasiia Yanishevska

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Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

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