No Easy Ride: Motorcycle Industry Is in Deep Trouble, Panel Agrees

Maybe, it concluded, but it's not going to be easy.

Former Indian Motorcycle executive Robert Pandya formed the Give A Shift group this fall, hoping to find a consensus of opinion among his friends and colleagues.

He began with a written survey, which included 300 participants, and proceeded to a two-hour roundtable discussion in Long Beach, on Nov. 16, with 25 of the most ardent influencers.

Their comments, made anonymously for fear of offending employers and business associates, paint a dire picture.

Sales are flat or falling in almost every area.

Baby boomer buyers, the most consistent motorcycle consumers, are aging out of the industry fast.

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