Boating Supplies Dealer Implements RedPrairie Retail Management Application

West Marine, a retailer of boating supplies and accessories, with more than 375 stores and 4,800 employees, has selected RedPrairie's Retail Execution Management application.

RedPrairie says the product gives retailers a single, chain-wide window to all aspects of store operations, including marketing, merchandising and promotions, allowing them to execute more effectively on corporate initiatives.

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