Online Retailing and Supply Chain - A Sneak Peak at ASOS | SupplyChainBrain

Online Retailing and Supply Chain - A Sneak Peak at ASOS

Caroline Hornby

April 25, 2012

I'm a big fan of online shopping, with my personal favorites being Piperlime and ASOS. Let's face it - in an increasingly busy and hectic world, if you had the choice between buying something from the comfort of your own home, or pushing through throngs of crazed shoppers on a Saturday afternoon, for a lot of people the decision is an easy one. For me, it's a no brainer.

But I never thought of the logistical side of things from the retailer's perspective. So, in an effort to become more knowledgeable I figured it was time to do some more research on this topic matter. And given that I'm a regular ASOS customer, let's start there.

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