How do you succeed in the so-called flat world, where all competitors have an equal opportunity? A winning strategy calls for establishing not only manufacturing plants overseas, but also sales offices, R&D centers-anything that you would build at home. Andy Chatha, president of ARC Advisory Group, describes how the flat world requires a greater degree of collaboration than ever before: in manufacturing, engineering, supplier relations, logistics and sales and marketing. [Run TIme (Min): 11:05]








![Cover [e Book]](https://p1-cms-assets.imgix.net/files/base/keller/all/image/2026/10/scb.Cover-[E-book].jpg?ar=3%3A2&auto=format%2Ccompress&bg=fff&fill-color=fff&fit=fill&h=167&q=70&w=250)






