Riding A Fashion Trend: How Crocs Met Fast-Growing Demand | SupplyChainBrain

Riding A Fashion Trend: How Crocs Met Fast-Growing Demand

Edward Collins, Senior Director, Global Logistics, Crocs

March 11, 2009

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Crocs, the popular seller of footwear, grew from $13m to $800m in revenue in just four years. Ed Collins, senior director of global logistics, tells how the company's supply chain adjusted to that dizzying rate ofexpansion - and how it intends to manage the process in future. [Run Time (Min): 10:36]

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