Close Supplier Partnerships Help Burton Snowboards Stay on Top | SupplyChainBrain

Close Supplier Partnerships Help Burton Snowboards Stay on Top

Raymond Campbell, Vice President, Operations, Burton Snowboards

June 15, 2009

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Forging close relationships with contract manufacturers and suppliers is a key strategy for Burton Snowboards, a leader in the market for snowboards and snowboarding accessories. Burton depends on these partners, mostly located in Asia, to help it meet the supply chain challenges of a concentrated selling season and of products that must be both technology- and fashion-forward. [Run Time (Min:) 7:39]

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