Cross-Channel Retail Logistics | SupplyChainBrain

Cross-Channel Retail Logistics

, Senior Research Analyst, Supply Chain Management, Aberdeen Group

April 30, 2010

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Walmart provides a good example of the changes brought about by multichannel sales, says Bob Heaney, senior research analyst in supply chain management with Aberdeen Group. The retailer has more closely aligned its booming online fulfillment operation with its logistics organization. [Run Time (Min:) 7:33]

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