Customers not only want their products customized to their specifications but they want to touch them at the store shelf, says Steve Sensing, vice president, high-tech and electronics, Ryder Supply Chain Solutions. That's intensifying pressure on manufacturers, retailers and the logistics providers who serve them. [Run Time (Min.): 7:41]








![Cover [e Book]](https://p1-cms-assets.imgix.net/files/base/keller/all/image/2026/10/scb.Cover-[E-book].jpg?ar=3%3A2&auto=format%2Ccompress&bg=fff&fill-color=fff&fit=fill&h=167&q=70&w=250)







