During Holiday Season, Aim for Best Shipping Outcome But Don't Be Surprised When the Worst Happens | SupplyChainBrain

During Holiday Season, Aim for Best Shipping Outcome But Don't Be Surprised When the Worst Happens

October 16, 2013

Retail Woman Shopping 03

Prime shopping season demands that deadlines and customer expectations are managed accordingly. Customers expect great service for a value that is reasonable. It's better to promise longer delivery times and pleasantly surprise the customer by a day, than to have a frustrated or worried customer.

Customer retention is a function of exceeding expectations for quality and service; shipping in e-commerce is central to the perception of service.

Delivery errors are often learned the hard way, with the resulting customer complaints, lost time and decreased revenue.

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Keywords: fulfillment strategies, retail supply chain, holiday shipping, logistics services, value chain

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