Could Apps 'Uberize' Motor Freight, Cut Out Transportation Brokers?

Although the majority of U.S. freight moves via truck, the market is very fragmented. In fact, many companies (especially small to medium-sized ones) use transportation brokers who charge up to a 20 percent commission to line up a carrier.

There is now a rush to develop Uber-like apps to cut out the middleman (or in some cases, make their job easier) in freight movement. The apps could “lower expenses, improve visibility across a company’s entire supply chain, and most importantly, prevent trucks from having to move while empty,” according to one industry observer.

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