Sensing and Shaping Future Demand | SupplyChainBrain

Sensing and Shaping Future Demand

Charles Chase, Chief Industry Consultant, SAS Institute

January 22, 2014

Widespread market volatility since the economic crisis of 2008 means that traditional demand signals no longer are sufficient for forecasting , says Charles Chase of SAS. Fortunately, advances in technology are enabling companies to collect and effectively analyze vast amounts of real-time demand signals, resulting in more accurate forecasts and the ability to actually shape demand. [Run Time (Min.): 13:08]

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