Supply Chain Execution Is Critical in the Entertainment Business | SupplyChainBrain

Supply Chain Execution Is Critical in the Entertainment Business

Doug Reinart, Vice President Global Accounts, Technicolor

July 16, 2010

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Supply chain strategies need to be adjusted according to the maturity of a given product. Doug Reinart, vice president of global accounts with Technicolor, discusses how entertainment providers and retailers can collaborate on supply issues to their mutual benefit. [Run Time (Min:) 12:13]

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