The Role of SCM in Reputation and Brand Management | SupplyChainBrain

The Role of SCM in Reputation and Brand Management

Bill Tomasi, Global Director-Product Management, IBS

July 21, 2014

Supply chain performance has a big impact on customers' perception of a company and its brand, says Bill Tomasi of IBS. He suggests that companies need to more actively incorporate SCM into their brand protection strategies. [Run Time (Min.): 7:22]

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