Orchestro Releases Update of Demand-Sensing, Analytics Platform

The update extends the vendor's business-rules engine to include exception alerts for on-shelf availability and promotion execution. Alerts can be delivered via e-mail or through Orchestro's Web and mobile applications, which can be proactively managed in a prioritized fashion. Orchestro's ShelfSense allows consumer packaged goods companies to address issues of on-shelf availability. PromoSense provides for cross-retailer promotion management, allowing CPG companies to collaboratively build promotions; assign promotional goals such as price, build and lift, and manage day-to-day exceptions to those goals. Exception alerts can be distributed to managers or field personnel to improve in-store execution, or ensure store-level compliance with goals.

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