The Challenges of Multi-Channel Retailing | SupplyChainBrain

The Challenges of Multi-Channel Retailing

Terrie OÃ¢â‚¬â„¢Hanlon, Sr. VP & Chief Mktg. Officer, Manhattan Associates

December 11, 2009

Terrie O Hanlon Icon

Today's shopper wants access to physical stores, catalogs and internet ordering sites. Retailers must figure out how to combine those channels into a coherent customer experience, says Terrie O'Hanlon, senior vice president and chief marketing officer with Manhattan Associates. [Run Time (Min:) 10:02]

Related Content

Related Videos

Featured Product

Photo: iStock/Anastasiia Yanishevska

How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site

The Forecast Was Right. The Decision Was Nine Days Late.

Start by asking your team one question: When the forecast changes, how long until the production schedule does?

Photo: iStock / FG Trade

Watch: Integrated Business Planning: Decision-Making by Design

Donald McNaughton, business advisor and member of the board of Oliver Wight Americas, explains why so many IBP initiatives fail to result in actual decision-making.

Integrated Business Planning Decision Making By Design (1)

The Holiday Inventory Challenge: Getting Products in the Right Place

The best-prepared retailers will turn a broad inventory picture into a clear understanding of what each store needs.

Image: iStock.com/ChayTee

Comarch Named a Leader in the 2026 IDC MarketScape for Worldwide E-Invoicing Compliance Solutions

Comarch has been named a Leader in the IDC MarketScape: Worldwide Compliant E-Invoicing Solutions 2026 Vendor Assessment. The report evaluates worldwide technology providers on both their current capabilities and their long‑term strategy for helping enterprises manage compliance across multiple jurisdictions.

Cover Excerprt Eur154882626e Comarch

10 Questions to Ask Before Choosing an e-Invoicing System Provider

Find out how to choose an e-invoicing partner that keeps you compliant, connected, and ready for what’s next.

Cover [e Book]

How L’Oréal Strengthens Global Demand Forecasting in a Volatile Beauty Market

How do you forecast demand for hundreds of luxury beauty brands across 150 countries when consumer behavior changes month to month? That's the problem L'Oréal's Luxury Division faces every planning cycle.

Ads Loreal

Handling Supply Chain Change: SAP's Road Map for AI-Enabled Transformation

As global supply chains face mounting complexity, AI is evolving from a tool that informs to one that acts — and that shift is happening faster than most anticipated. In this session from SAP Connect Virtual, Koen Jacobs, Global CRO for Supply Chain Management at SAP, and SangJoon Kim, Director of Next Generation Supply Chain Management at LG Innotek, explore what the autonomous supply chain means in practice — and what it takes to get there.

Sap Connect Thumbnail

When IBP Falls Short, Industrial Planning Steps Forward

In this panel discussion, top FMCG industry leaders speak of how Industrial Planning, a reshaped supply chain mechanics, helps businesses to be closer to production execution with a concurrent and collaborative approach powered by Virtual Twin technology.

Panel Visual 1

Intelligent Automation in Warehousing: An AI Roadmap

Artificial intelligence is rapidly reshaping warehouse operations, offering new opportunities to improve efficiency, optimize decision-making, and increase performance. Yet while many organizations are investing in AI, adoption alone does not guarantee confidence or long-term success.

Scb Ai Whitepaper Thumbnail

The Supply Chain Decision Gap: Improving Decision-Making through Continuous Optimization

In this eBook, you'll discover why supply chain leaders are rethinking how decisions are made across planning, logistics and operations. Learn how optimization can help teams evaluate trade-offs more effectively, respond earlier to changing conditions and improve performance without replacing existing systems and enabling better coordination between planning and execution when disruption occurs.

Mock Up

Your Supply Chain Has an Enterprise Debt Problem

Systems got added region by region, asset by asset, usually to solve whatever problem was in front of someone at the time.

Image: iStock/Prae_Studio

Manufacturers Digitized the Factory. Now They Need to Fix the Data Coming In.

The next phase of manufacturing digitization will be to improve information flow across boundaries, because ultimately, every factory still depends on the data that tells it what to do.

Image: iStock/B4LLS

Page 1 of 206