Managing S&OP in a "V"-Shaped Business Cycle | SupplyChainBrain

Managing S&OP in a "V"-Shaped Business Cycle

Marianne K. Gatten, Director, Strategic Planning & Business Development, Emerson

December 9, 2011

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In a tumultuous economy, companies might be tempted to abandon their traditional sales and operations planning process, and rely instead on "gut" feelings to develop a forecast. That's exactly the wrong approach to take, says Marianne K. Gatten, director of strategic planning and business development with Emerson. [Run Time (Min.): 9:16]

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