FedEx Corp. on March 24 announced the launch of FedEx SameDay Local, offering two-hour or end-of-day delivery in an increasingly competitive market where Amazon earlier this month announced its own one-hour and three-hour delivery options for customers across the U.S..

In collaboration with OneRail, a last-mile delivery management technology company, FedEx SameDay Local will let shoppers choose two-hour or end-of-day delivery directly at checkout. FedEx says the service will connect its customers to a national network of more than 1,000 delivery providers, coordinated through orchestration on the OneRail platform. Orders are then automatically matched to the appropriate vehicle and driver, dispatched quickly, and tracked with live updates from pickup to delivery.

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FedEx says research shows that 96% of shoppers define “fast delivery” as same-day, 80% want to see a same-day option at checkout, and nearly half are more likely to complete a purchase when same-day delivery is available. FedEx says visibility is critical to meeting these demands. The recent FedEx Future of Logistics Intelligence Report found that 36% of consumers prioritize reliable delivery windows, yet only 59% of organizations use shipment data proactively to predict and prevent issues, with just 18% able to always intervene to minimize the impact when delays occur.

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By providing near-real-time tracking, predictive ETAs, and automated rerouting, FedEx says its SameDay Local service will help customers close this gap, reduce abandoned carts and build customer loyalty.