Manufacturers that connect buyer engagement to engineering truth and operational reality will be best-positioned to compete in a buyer-led, digitally driven world.
Out of total fraudulent returns, 79% occurred in-store, allowing criminals and abusers to often move between online and in-person channels to avoid detection.
The decision to roll back prices reportedly came after the company took in "extensive consumer feedback around affordability limitations," PepsiCo said in a a statement.