How to Make B2B Sales Prospecting Suck Less | SupplyChainBrain

How to Make B2B Sales Prospecting Suck Less

Gary Brooks, Chief Marketing Officer, Cortera

September 11, 2013

The B2C world has figured out how consumers behave, and adopting that methodology would make B2B selling more effective, says Gary Brooks, chief marketing officer at Cortera. [Run Time (Min.): 11:06]

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