The Marketing Revolution in the Transportation Industry | SupplyChainBrain

The Marketing Revolution in the Transportation Industry

Aubrey Blankenship, Marketing Manager, Conexus

September 11, 2013

In a market overly saturated with data, providing the right information is key to success, and social media tools are indispensable, says Aubrey Blankenship, marketing manager at Conexus. [Run Time (Min.): 11:20]

Related Content

Related Videos

Featured Product

Photo: iStock/Anastasiia Yanishevska

How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site

Maersk Market Update Shows “Uneven” Conditions

Congestion, fuel prices, equipment availability, and local transportation conditions continue to affect the movement of goods on inland networks.

Maersk shipping containers stacked on a cargo ship against blue sky

Global Trade, Tariffs, and Cross-Border Agility

SupplyChainBrain

In this episode of Let's Wine About Supply Chain, host Bart A. De Muynck uncorks the realities of modern global commerce alongside Doug Cantriel, Head of Transportation North America at Ford Motor Company.

Upcoming Lwasc S1 Ep3 12 17 26

Port of Los Angeles Wraps Up Work on SR 47 Interchange Project

As part of the project, the port relocated the southbound SR 47 highway off-ramp from the south to the north side of the Vincent Thomas Bridge.

Los Angeles, California. Photo: iStock.com/wpd911

Comarch Named a Leader in the 2026 IDC MarketScape for Worldwide E-Invoicing Compliance Solutions

Comarch has been named a Leader in the IDC MarketScape: Worldwide Compliant E-Invoicing Solutions 2026 Vendor Assessment. The report evaluates worldwide technology providers on both their current capabilities and their long‑term strategy for helping enterprises manage compliance across multiple jurisdictions.

Cover Excerprt Eur154882626e Comarch

10 Questions to Ask Before Choosing an e-Invoicing System Provider

Find out how to choose an e-invoicing partner that keeps you compliant, connected, and ready for what’s next.

Cover [e Book]

Intelligent Automation in Warehousing: An AI Roadmap

Artificial intelligence is rapidly reshaping warehouse operations, offering new opportunities to improve efficiency, optimize decision-making, and increase performance. Yet while many organizations are investing in AI, adoption alone does not guarantee confidence or long-term success.

Scb Ai Whitepaper Thumbnail

Five Current Challenges Preventing Real-Time Visibility in Connected Manufacturing

“Connected manufacturing,” incorporates machines, technology systems, people and data into real-time operational ecosystems, replacing siloed, manual workflows.

Gears Manufacturing I Stock Bernie Photo 2219946641

USDOT Announces $200M in Funding for Commercial Truck Parking

The American Transportation Research Institute estimates that the average truck driver loses 56 minutes of drive time a day in the search of safe parking.

Photo: iStock / Bim

Their 3PL Dropped Them in 2022 – They Have Grown 15x Since

Fulfilled by Staples

As Chagrinovations, a consumer goods invention company, was on the verge of expanding from D2C sales into nationwide retail and marketplace channels, its existing 3PL provider ended the relationship, citing the company’s small size. The transition created an immediate need for a logistics partner capable not only of supporting existing fulfillment operations, but also of scaling alongside an increasingly complex and diverse business.

Scb Q426 Fbs Mmcs Thumb

The Doorstep Decides

For retail and eCommerce brands, the customer experience doesn’t end at checkout. The delivery experience is often the last impression a brand makes, yet it can also be one of the parts of the customer journey it controls least.

100526 Scb The Doorstep Decides Thumbnail 595x841px

Walmart to Bring Drone Deliveries to Denver and Seattle

The company has plans to bring the service to 270 Walmart stores by the end of 2027, spanning Cincinnati, Denver, Los Angeles, Memphis and Miami among others.

Photo: iStock / sarawuth702

CMA Closes $1.4B Deal to Acquire FedEx Supply Chain

The combined business between CMA and FedEx Supply Chain will operate 150 warehouses, growing CEVA's North American workforce to 20,000 people across 240 locations.

Photo: iStock/Miguel Perfectti

Page 1 of 958