Balancing Digital & Physical Products in Entertainment | SupplyChainBrain

Balancing Digital & Physical Products in Entertainment

Sean Besser, Vice President of Business Development, Rovi Corp.

July 16, 2010

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The shift to digital content is happening gradually, says Sean Besser, vice president of business development with Rovi Corp. Supply-chain managers must embrace the change, even as they rely on traditional expertise to satisfy current customer demand for product. [Run Time (Min:) 9:52]

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