
Is the forecast really dead? Should conpanies instead shift their focus to acquiring the ability to respond quickly to whatever happens in markets? A SupplyChainBrain Power Lunch discussion with Jim White, vice president of central operations with Applied Materials; Jake Barr, chief executive officer of Blue World Supply Chain Consulting; and CJ. Wehlage, vice president of high tech solutions with Kinaxis. [Run Time (Min.): 22:09]








.jpg?ar=3%3A2&auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)


![Cover [e Book]](https://img.supplychainbrain.com/files/base/keller/all/image/2026/10/scb.Cover-[E-book].jpg?ar=3%3A2&auto=format%2Ccompress&bg=fff&fill-color=fff&fit=fill&h=167&q=70&w=250)






