Developing an effective after-market strategy has never been more important for manufacturers and their suppliers - looking for ways to not only reduce service and warranty expenses, but also to use service to enhance profitability, accentuate brand differentiation and bolster customer loyalty. Meanwhile, rapid globalization and emergence of new markets have brought a great surge in the manufacturing industry. While the core focus always remains on building the top line through manufacturing and sales, the after-sales service & customer support also falls amongst the integral business functions. If ignored, or underrated, it can bring a dwindling downfall to the profit streams.

Then, the key issue is how? How to balance the service cost and brand reputation? Manufacturers need to know more about the detailed practical approaches as well as the big ideas like squeezing profits out of their services business.

World Chief Service Officers Summit 2013 will gather together 300 service heads from automotive, yachts, construction machinery, medical device, electronics, aircrafts... in Shanghai, China on April 25^th-26^th, to brainstorm and debate the right strategy and practical methods for the fast growth of after-market. World famous brands including Siemens, GE Healthcare, Caterpillar, Doosan Infracore, Sandvik Mining & Construction, SANY Group, Hyundai Motor, Mclaren Automotive, Toyota, Embraer, Bombardier, Brunswick, ABB, Lenovo, Haier, DELL and Barco will be the speakers and share their insights and know-how of After-sales business.

The event sponsors include: Embraer, Sandvik Mining & Construction, PTC,Infosys, iTrackstar.

For more details of after-sales services, spare & parts management and after-market business, you may look at the World Chief Service Officer Summit 2013 website at: www.worldcso.com. Or email bella.chan@banyawisdom.com