Real-time shipment visibility is universally desired by shippers, carriers and customers, but its actual, hard, bottom-line dollar value is rarely discussed. That means it often remains as a nice-to-have rather than a must-have – a bit like a gleaming new office or a pricey client lunch. You know it’s most likely having a good effect on business, but the tendency is to regard it as an ineffable benefit that can’t be measured.
This is old thinking and it’s largely wrong. Further, allowing a belief that you can’t put hard figures against the benefits of a real-time shipment visibility system to prevent you from implementing one is likely to put you at a disadvantage against your competition. That’s because it’s increasingly clear that improved visibility leads directly to better customer service – one of the strongest competitive differentiators out there now.
Logistics and transportation managers now have a far stronger argument than ever before when it comes to convincing C-level executives to green-light buying and installing a real-time visibility system. They can now clearly demonstrate why the up-front expenditure and operational disruption involved in making the most of available visibility technologies can be justified.
Read this special report today to learn about building a business case for real-time shipment visibility.