Consumer demand for ease and efficiency is disrupting the food industry. 

The global supply chain has become extremely complex. Proctor and Gamble has more than 75,000 suppliers, while Walmart counts more than 100,000. With so many suppliers in the mix, companies are finding it extremely challenging to keep tabs on their shipping containers.

Billiard Factory’s service requirements — including a two-hour delivery window — are intense, and its legacy scheduling system couldn't keep up. 

Digital technology has come to transportation management – but its adoption is likely to be accompanied by a certain amount of pain.