With industry giants invading the product niche that it created, the beverage maker turned to logistics outsourcing as a means to achieve a higher level of customer service, cost control and data integrity. Its attention now is focused on innovation and flavors.

Rapid growth, acquisition of a company with different distribution characteristics and a troubled ERP implementation created supply-chain problems for Hershey Foods in the late 1990s. A new strategy that focused on fulfillment speed and agility helped turn things around.

The pioneer of the office-products superstore has big plans to boost sales and market share in Europe by increasing stores, catalog orders, contract stationery business, and internet retailing. But it must balance growth with the challenge of a multi-channel supply chain.

Costly automation and price cuts weren't working. A new approach centered on increased outsourcing, flexible manufacturing and distribution, and establishing operations in Mexico. Now, Master Lock is saving money and getting new products to market faster.

The Japanese car maker, which once held almost eight months' worth of aftermarket parts at its Belgian logistics center, is well on its way to keeping only a little more than two months' of spares on hand. In doing so, it has relied on surprisingly little in the way of information technology.