Worldwide oil production is outpacing demand, and oil prices have fallen by more than 50 percent since June 2014. Many factors - including soft demand, increasing U.S. production and diminishing storage for crude oil - suggest that the days of $100-a-barrel oil may not return. This scenario presents potentially disastrous consequences for oil and gas (O&G) firms that are not prepared to accelerate their digital transformation. Innovative oil and gas firms, however, believe today's turbulent market landscape provides an opportunity to grab competitive advantage by harnessing new technologies, such as the Internet of Everything.