A few years ago one of our largest clients came up with a great advertising slogan: "We don't make a lot of the products you buy. We make a lot of the products you buy betterÂ®." Due to the campaign's wide reach, I'm sure you know the client - chemical giant BASF. The BASF name may not be part of consumers' daily conversations, but within the consumer world, BASF is ubiquitous. Their products can be found in cars, golf clubs, safety seats and even winter coats. . . the list is endless. Click here for more.
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