The book is designed to be a hands-on approach that details the next steps a company should implement while developing its China strategy. The China Readiness Assessment helps Western executives evaluate their companies on two distinct dimensions: their Motivation to enter China and their Organizational Preparedness to do so.
The book presents a descriptive model and a prescriptive methodology for executives to objectively determine whether or not their company is "ready" to pursue a China initiative and how best to do so. Original research on more than 100 companies contributed to the China Readiness Assessment, and examples from many of them are contained in the book.
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