We have a great bookstore in my town - the kind of place you picture in your mind when you think of a great independent bookshop.
It's perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There's a little coffee shop so you can relax with an espresso. They get your favorite writers to come in for readings, so there's always a sense of event and excitement.
They do everything right, and they've always had plenty of customers.
But they still closed their doors last year.
Timely, incisive articles delivered directly to your inbox.