Part 1 of this blog series introduced LeveragePoint as a cloud-based newcomer to the business-to-business (B2B) pricing market with a novel pricing approach: value-based pricing. In this day and age of highly accelerated new product introductions, history-based pricing approaches are often inadequate. My previous post explained the company's approach and current state of affairs.
Part 2 follows with my discussion with LeveragePoint's CEO Steven Forth both during my recent visit to the company's head office in Cambridge, Massachusetts (US), and via follow up correspondence. Steven Forth is CEO of LeveragePoint and sits on its board of directors. He is responsible for strategic direction, finances, and key relationships.
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