As a result, shoppers often know more about a product than the sales associate, who doesn't have the same information readily available. The online tools and information that consumers rely upon are missing from the in-store experience, where more than 90 percent of retail sales still occur.

However, mobile levels this playing field and makes it possible for retailers to bring the strengths of the online experience into the store.

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Keywords: Retail, RFID, Wireless, Bar Code & Voice, Business Intelligence & Analytics, Technology, Mobile Commerce inside Stores, E-Commerce Data