In this session, Mars and 4flow share how they evolved from a traditional transportation Control Tower toward predictive supply chain orchestration. By assessing logistics‑driven decisions earlier rather than reacting to downstream changes, they were able to prevent disruptions before they occurred.

Integrated forecasting and supply chain planning platforms can close the gap between forecasting and execution by connecting forecasting data directly to inventory optimization and replenishment processes.

AstraZeneca selected supply chain planning software provider OMP to help redefine the biopharmaceutical giant's global planning capabilities.