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Home » Why Japanese Products May Be Unknown to Many Consumers in Emerging Markets

Why Japanese Products May Be Unknown to Many Consumers in Emerging Markets

June 27, 2012
Boston Consulting Group

Most Japanese companies moved up from the bottom in developed countries, but they have chosen to enter developing countries at the top of the consumer pyramid. Afterward they have struggled to move into the middle and low-end segments, where economies of scale and scope - and profits - can be found. As a result, these companies are at risk of becoming also-rans in the world's fastest-growing
markets.

That poses a threat to their very existence. After all, growth in the developed economies is slowing to a crawl.

Read Full Article


Keywords: international trade, supply chain planning, investing in emerging markets, Japanese FDI in emerging markets

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Global Logistics Business Strategy Alignment Global Supply Chain Management High-Tech/Electronics
KEYWORDS Business Strategy Alignment Global Logistics Global Supply Chain Management High-Tech/Electronics international trade investing in emerging markets Japanese FDI in emerging markets Supply Chain Planning
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