The meta description is highly important to your online marketing strategy in general, but very few people realize this or take the time to invest in this particular area.

What is particularly strange about the lack of focus on the creation of a great meta description is that millions of online advertising experts do spend huge amounts of time on the construction of great PPC advertisement copy.

Essentially, the meta description, along with the accompanying headline to your article, is SEO's version of the PPC advertisement. Therefore, if we spend lots and lots of time producing knockout PPC advertisement copy, why do we find it so difficult to produce winning meta description copy too?

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