Todd Ferguson, business advisor at Oliver Wight Americas, explains the concept of integrated tactical planning, and how it can put a stop to the need for “firefighting,” and help executives focus on long-term strategizing.

In 2020 several disruptive events shifted strategic supply chain priorities. An end-to-end approach for supply chain resiliency is imperative to tackle future industry challenges and disruptive events.

Omnichannel excellence is essential for CPG companies to meet the ever-evolving expectations and buying habits of today’s digital savvy consumers.