What is Sir Martin Sorrell's, CEO of the world's largest advertising and marketing services company WPP take on the marketing Zeitgeist?
A few days ago in Boca Raton, Fla., where I attended the Association of National Advertiser's annual Advertising Financial Management conference he took the podium and offered this perspective on the key global trends facing marketers and agencies:
The Shift Toward The East and South: In addition to China in the East and India in South-East Asia, he referred to the Germany-Poland-Russian cluster in Eastern Europe, observing that as long oil stays above $100 a barrel Russia will continue to be a formidable economic power. The Southern axis of opportunity points to Latin America and Brazil, which will host the 2014 Soccer World Cup and the 2016 Olympics. Other significant areas would be the Middle East and Africa, and in particular South Africa.
Disintermediation: The web has, and will continue to create new business models and an attractive destination for consumers.
