Creating great content is only part of the content marketer's challenge. Once you've become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. (And nobody wants that for their beloved content, right?)
That's why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on. But your website is the single most important tool for promoting your content.
