Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access to information) are still humans - which means they make decisions based on emotional connections, stored memories, images and feelings more than rational evaluations.

This is about your brand in general, but there is also a strong connection to how you market your company. When a customer loves your marketing, they are more likely to love your brand - and when they love your brand, they are more likely to purchase your products and services.

To this end, I sometimes get asked, "How does marketing automation software help me to create marketing that my customers love?" Perhaps they are confused by the term automation. It has long been an imperfect term to describe what the technology does, since it brings up images of factories and machines more than lovable marketing. But in reality, I believe that marketing automation is the essential technology for creating marketing that people love.

READ MORE