Now that we're a few months into the new year, it seems appropriate to take a stand about the payoffs of sticking with solid content marketing strategies. The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. Like they're starting from scratch. Kind of an "out with the old, in with the new" type of mindset.
A few drivers for this reset come to mind, and are not uncommon"¦
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