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What does scoring points have to do with scoring a page one listing on a search engine results page?
Only a half a dozen or so years ago, the savviest publishers were just beginning to use video on their sites. They did so uncertainly, experimentally, and in many cases unsure of why, exactly, they were doing it. And there were many reasons to do so; but a huge one, perhaps the biggest, was for SEO purposes. A page that included a video clip, it was found, was 50 times more likely to show up on page one of a Google search result than a similar page that didn't include video.
Today publishers stand poised at a similar entry point"”the entry point to the gamification of their sites. The word 'gamification' is not synonymous with gaming. To 'gamify' a site means to use the mechanics and techniques that make gaming so engaging, and through these mechanics to create engagement and incentivize certain activities.
What are those particular mechanics?
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