Moon’s paper discusses the factors that should be considered in the naming of a product, put in context to the item master, and the many factors that should be considered in describing an item.
The series of discussions will help companies develop a comprehensive strategy for managing part features that will help navigate the ever changing retail environment. Like the early explorers, today’s retail world is always changing and to survive companies must have a strategy that is nimble, holistic, and able to change as needed.
The following key product naming issues are addressed in the paper: the manufacturer part number, the distributor part number, the retailer stock keeping unit number, the product description, and customer selection data management. Also, discussed is the importance of: naming basics, the manufacturer world, the retail world, an item master file, and the impacts created by omnichannel.
